Perceptions of the IQOS Heated Tobacco Product on Twitter in the United States

After the approval of sales IQOS in United States market, discussions about have become active on social media. Twitter is a popular media platform to understand public opinions toward IQOS. This study aims explore perceptions States. IQOS-related tweets from between November 19, 2019, and August 24, 2020, were collected using streaming application programming interface (API). Sentiment analysis was performed determine whether positive, neutral, or negative. In addition, topics discussed these manually coded. From 2019 number discussing relatively constant except for peak starting July 7, which lasted 4 days. Among with positive sentiments, most topic “IQOS safer than cigarettes,” followed by helps quit smoking.” negative “illegal marketing/selling youth,” “health risks/fire hazards.” “FDA approval/regulation” neutral sentiments. announcement Food Drug Administration (FDA) enforcement policy unauthorized flavored e-cigarette products January 2, proportion attitudes significantly increased, while decreased. Our showed that perception became more after FDA e-cigarettes. While many users thought cigarettes smoking, some complained illegal marketing health risks These findings provide useful information future tobacco regulations.